Belenkaya is the best-selling vodka in Russia last year both in financial and natural indicators, according to the data collected by Nielsen, a leading international research company.
Belenkaya is a brand of the OJSC “Synergy” (MOEX: SYNG), which is one of the leading distilled spirits producers in Russia with a 15% share of the vodka market in the country.
This brand of vodka is available in five different editions: “Classical”, “Lux”, “Gold”, “Cedar” and “Black”. It is available across Russia and also exported.
Brand director of Belenkaya, Andrei Kukhtin said:
Belenkaya once again showed the leading positions on the Russian spirits market, remaining the most demanded vodka brand. Continuing to develop and improve this brand, which evolutionary achieved a considerable success among consumers, we plan to keep the further superiority of Belenkaya at the national level.
Synergy’s portfolio includes super-premium vodka Beluga, premium vodka Veda, sub-premuim vodkas Myagkov and Russky Lyod, middle vodka Belenkaya, low-middle vodka Gosudarev Zakaz and brandy Zolotoy Reserv.
The company operates seven spirits production plants and one of the largest distribution platforms in Russia.
You can view an interesting and educative graphic that shows vodka production cycle step by step here.
via Marshall Horn, CFTC Belenkaya Becomes Best-Selling Vodka in Russia
No comments:
Post a Comment